CULTURE
Vision of Kangying Apparel: Creating an international brand and founding a century-old enterprise is the development goal of Kangying Apparel, and also the driving force to promote the sustainable development of Kangying Apparel. As the leading enterprise of Chinese apparel, the establishment of China's world brand is not only the ultimate goal of the enterprise, but also the historical mission entrusted by the times.
Values
Honesty, Pragmatism, Responsibility, Diligence and thrift, Harmony
The Core Content of Enterprise Culture
Cultural characteristics: Exploitation and steadfastness coexist, talents and undertakings grow together, material and spiritual advancement, quality and brand synchronization.
Business philosophy: Decorating life and serving the society
Enterprise Spirit: Dedication, Enterprising, Tolerance and Cooperation
Enterprise purpose: to satisfy consumers and develop partners
Enterprise Mission: In the process of development, gradually formed, from quantitative change to qualitative change.
Moral philosophy: diligence and honesty, honesty and kindness, wealth but not arrogance, fullness but not overflow, humility but not humility, and combination of rigidity and softness