On November 10th, 2016, China's first occasion apparel brand 15 hours 2017 spring and summer new product launch conference was held in Shenzhen. At the scene, Ms. Ding Lihong from Yan Zhihui Culture Media Co., Ltd., Mr. Yan, the vice president of China National Image Designers Association, Zheng Xiaowei, Executive Chairman of China Image Aesthetics Committee, JOJO teacher in fashion modeling, and professional image management institutions, high-end Many elites such as the American Industry Club, the high-end women's club, and the senior image manager participated. At the press conference, 300 sets of spring and summer new products for business occasions, social networking and evening social events were presented.

It is understood that "15 hours" is a new category of clothing developed by the three sisters of Shenzhen Tangma Clothing Co., Ltd. to meet the needs of Chinese elite women for 8 hours of work and 7 hours of social networking. After two years of development, it is now welcomed and favored by many elite women.

At the event, 300 new spring and summer 2017 products were launched, and the audience was attracted by the performance of the model. Moreover, the economic concept shared by the director of the "15-hour" operation director, Mr. Ma, has also brightened many people's eyes: they have built an IT platform through the integration of cross-border resources, integrating the image clubs, image consultants and end-consumer members everywhere. Through the distribution model, a sharing economy is formed that combines online social drainage and offline service experience.

(Model catwalk: Figure 1)

(Model catwalk: Figure 2)

(Model catwalk: Figure 3)

In the increasingly competitive market environment of the apparel industry, “15 hours” as China's first occasion apparel brand has sprung up everywhere, and in less than two years it has quickly become an influential brand in the apparel and image industry. First of all, they are based on their clear positioning and find a market segment for occasional clothing for elite women.

“15 hours” is the first brand in China to create the occasional apparel category. Since its inception, they have combined their various resources related to the image with an open attitude and gradually formed the influence in the image industry and apparel industry. Force and popularity, it has already reached cooperation with high-end clubs in many cities in China. 15 hours also joined the domestic professional image management staff to become the occasional image promotion ambassador to spread the occasional clothing culture, and jointly shoulder the social mission of helping the elite women of all walks of life in China to shape the occasion.

“15 hours” constantly provides customers with high-grade, high-quality occasional clothing, bringing a new and complete image shaping experience for elite women, which is also the core competitiveness of 15 hours. “15 hours” uses ingenuity and family inheritance to inject strength into products, inject culture into the brand, and create a unique brand with temperature and soul. 15 hours will continue to embrace all possible resources to create a win-win situation and joint development. !